Vivo's sponsorship deal with the BCCI, worth Rs 440 crore per year, was suspended last season due to the Sino-India border stand off in the aftermath of a violent clash in eastern Ladakh.
Chinese mobile manufacturer Vivo will return to sponsor the IPL this season after its attempts to transfer the rights to another company failed to materialise as offers were not upto its “expectations”.
Vivo’s sponsorship deal with the BCCI, worth Rs 440 crore per year, was suspended last season due to the Sino-India border stand off in the aftermath of a violent clash in eastern Ladakh.
“…the offer made by Dream11 and Unacademy was not upto Vivo’s expectations this year, so they have decided to take it themselves and explore next year,” a BCCI source told PTI.
0 Comments